The post went viral, prompting Kim and his agency, Salt Entertainment, to issue an apology. According to Soompi, the poster responded with a follow-up statement, mentioning that Kim apologised to her and that she had accepted the apology.

But then even more revelations surfaced. Dispatch, a tabloid known for investigating the private lives of Korean celebrities, published conversations between Kim and his ex-girlfriend, who was identified as former weather forecaster Choi Young-ah. The publication then ran a report that disputed Choi’s claims, detailing that Kim took full responsibility even to the extent of putting his career on hold. Kim apparently even cooked seaweed soup for her after the abortion, according to The Straits Times. After Dispatch’s exposé came to light, the online narrative shifted in favour of Kim.

Now that the two sides of the story have been revealed, here’s how Kim’s career is holding up …

His ads were restored

Popular brands such as Domino’s Pizza Korea, Canon Korea and Food Bucket were quick to pull Kim’s ads at the height of the controversy, according to NME. However, face mask brand Miima, Canon Korea and e-commerce platform 11Street all restored his ads following the Dispatch report.

Surprisingly, despite Kim’s controversy, 11Street recorded its highest transaction in a day on November 11 after the actor returned in their ads, generating 200 billion won (US$168 million) in sales. The sales initially hit 21 billion won (US$17 million) in a span of one hour, according to Malay Mail.

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He did not pay any penalties

Since Kim appeared in numerous ads, many wondered if he was liable to pay a fine over the initial loss of his endorsements deals. However, according to entertainment reporter-turned-YouTuber Lee Jin-ho, as quoted in Hype Malaysia, no company has charged him. Lee said that there are no stipulations in his endorsement contracts that cover his personal life, and he only needs to pay a penalty if he commits a crime.

His Instagram followers actually increased

Controversies can damage an artist’s reputation, causing a drop in followers. But in Kim’s case, his follower count actually increased. According to Herworld, Kim had 7.3 million followers on Instagram before the scandal. Now, at the time of writing, he has 7.9 million followers.

His fans also showed their support in dramatic fashion offline, too: Chinese fans sponsored a digital billboard for him in Gangnam, according to AllKpop.

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He will continue to film Sad Tropics

Kim was dropped from two major films he was supposed to star in – Dog Days and 2 O’Clock Data – but he will remain as the lead of Sad Tropics, NME reported.

There was also a Change.org petition in favour of his return to 2 Days & 1 Night. However, according to Soompi, the show’s chief producer Lee Hwan-sun responded in a statement: “We would like to clarify that both sides held a negotiation process with each other before making that announcement.”

He won popularity polls despite the allegations

Thanks to his strong fan base, Kim won two popularity polls at this year’s 2021 Asia Artists Awards, which will be held on December 2, according to Zapzee. He also led the 2021 AAA Ret Popularity Award poll with around 1.8 million votes, and topped the U+ Idol Live Popularity poll with around 543,000 votes, beating actor Cha Eun-woo and NCT’s Doyoung.

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